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Weekly News Wrap Up: Ludacris Squashes Bill O’Reilly Beef, “Distant...

Bill O’Reilly has had his fair share of hatred towards rappers and pretty much the hip hop community as a whole, but one of his many beefs has now officially ended and been laid to rest. Ludacris, back...

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Lupe Hits The Gridiron

. Lupe Fiasco is among the roster of artists recruited by Pepsi for an ad campaign that will run during the NFL playoffs.  During the commercial breaks of the AFC Championship, Lupe will dissect the...

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“Labels Suck…What Can They Do That Pepsi Can’t Do?”

So it’s looking like The Cool Kids are going back to Mountain Dew’s label, Green Label, to distribute their long awaited When Fish Ride Bicycles LP.  I just thought this quote Billboard got from Chuck...

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The Cool Kids Know The Deal

Like I have previously reported, The Cool Kids have landed back at Moutian Dew’s label, Green Label Sound, in which: “Mountain Dew is waiving the usual label share of the revenue, leaving all income,...

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Nicki Minaj Inks Multi-Million Dollar Deal With Pepsi

This one must make Lil Kim even happier for Nicki’s success.. #Sarcasm  As reported by MTVRapFix: Nicki Minaj has definitely become the voice of a new hip-hop generation, so it’s no wonder Pepsi is...

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Video: Nicki’s “Now In A Moment” Pepsi Commercial

It must be nice getting all those checks.  Coke for life!!! The post Video: Nicki’s “Now In A Moment” Pepsi Commercial appeared first on iHipHop.

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Beyonce Inks $50 Million Artistic Collaboration With Pepsi

Because you never have too many endorsement deals.  If you love Pepsi and Beyonce, then you’re really gonna love this. The two superpowers have come together for a collab deal says the New York Times....

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Can Endorsement Deals Survive In Hip-Hop?

Since Run-DMC’s relationship with Adidas,  endorsement deals between hip-hop artists and major companies has been very common in the game.  An obvious win/win situation for both parties; the hip-hop...

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